What Is Unprompted Recall?

Unprompted recall is a devise used in advertising research to test an individual's ability to recall information about a company's advertisement, product, service or brand without being prompted.

What does unprompted awareness mean?

Because there is no prompting (help) by the interviewer, this metric is referred to as unprompted awareness. For question one the consumer only lists ONE brand, but for question two they can list as many brands as they can recall. ... This is referred to as prompted brand awareness.

What is aided and unaided recall?

Definition: Unaided recall is a marketing technique to determine how well a consumer remembers an advertisement without any external help such as clues, or visuals. ... Aided Recall is a tool to measure the effectiveness of the brand and its recall among the consumers when they are given cues.