What Is User Journey Map in Design Thinking

Definition: A journey map is a visualization of the process that a person goes through in order to accomplish a goal. In its most basic form, journey mapping starts by compiling a series of user actions into a timeline. Next, the timeline is fleshed out with user thoughts and emotions in order to create a narrative.

What is a user journey map?

Customer journey mapping (also called user journey mapping) is the process of creating a customer journey map, a visual story of your customers’ interactions with your brand. This exercise helps businesses step into their customer’s shoes and see their business from the customer’s perspective.

What is the purpose of journey mapping?

Journey mapping is the process of creating a visual representation of customers’ processes, needs & perceptions throughout their interaction and relationship with an organization. It helps you understand the steps customers take – the ones you see, and don’t – when they interact with your business.