What Is Value Discipline Strategy

A value discipline is more than just a benefit statement—it is a statement of strategic focus and provides a context for a company to set its corporate vision and objectives, to target its most profitable customers, and to focus and align its activities.

What are the three for value discipline?

Authors Michael Treacy and Fred Wiersma describe three generic competitive strategies, or value disciplines: operational excellence, customer intimacy and product leadership. These are described in their book, The Discipline of Market Leaders (1997).

What four rules underlie the three value disciplines?

  • Try to be the best by excelling in one of the value disciplines. …
  • Maintain threshold standards on other value disciplines. …
  • Control the market by improving value year after year. …
  • Support the value discipline you have opted for by delivering a well-chosen (operating) organizational model.
Alexander Ross

Alexander Ross

Gaming, Esports & Interactive Media Writer

Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.

Share this article
Twitter Facebook Pinterest