What Is Warm Traffic

Warm traffic consists of people who already know about you, your brand, products or services. They may have visited your site before. They’ve read your content. They’ve followed you on Facebook, Twitter or any other social media platform.

What is warm and cold traffic?

Cold traffic is where you get your most new leads. These new leads can eventually help create you more business and more business growth. Warm traffic is where you have begun filtering out the tire-kickers from the prospects that are practically frothing at the mouth for a piece of your product or service.

What is warm audience?

Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagement when they were there (e.g. viewed a product). It is great to re-engage warm audiences as they have a good likelihood to turn into a hot audience or even convert into a sale!