His Innovative Approach to Design Hit Genius Level in 1974, When the Booty Was Under Attack via California Legislation Outlawing Nude Sunbathing. Gernreich Had...
His innovative approach to design hit genius level in 1974, when the booty was under attack via California legislation outlawing nude sunbathing. Gernreich had the perfect solution: the thong swimsuit, a cheeky stylistic approach that provided coverage and that birthday suit-feel.
Why was a thong created?
Many fashion historians believe that the thong first appeared in the 1939 World's Fair. New York Mayor Fiorello LaGuardia ordered the city's nude dancers to cover themselves and the thong was invented to just barely do the job.
Thongs makes sure there are no visible panty lines and saves you from embarrassment. Thongs are really sexy with almost no rear coverage. Thongs enhances your sex appeal, personal comfort and make you feel super sexy, no matter what you wear over it.