What's Is Differentiated Marketing?

James H. Sterling
James H. Sterling
• • 6 min read

Differentiated Marketing, or Segmented Marketing Segmented Marketing in Marketing, Market Segmentation Is the Process of Dividing a Broad Consumer or Business...

What's Is Differentiated Marketing?

Differentiated marketing, or segmented marketing

segmented marketing
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
› wiki › Market_segmentation
, is deployed when the company settles on one market segment or a few market segments that provide the best opportunities for them. Each segment is targeted with special offer designed to appeal specifically to the buyers of that market.

What is differentiated marketing with example?

Differentiated marketing focuses on a specific market, a “different” market, that is interested in buying a certain type of product. For example, a business selling organic dog food is looking to target a specific type of person – a health conscious, animal loving and eco-friendly individual.

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What do you mean by differentiated marketing?

A differentiated marketing strategy is one in which the company decides to provide separate offerings to each different market segment that it targets. It is also called multisegment marketing. ... The goal is to help the company increase sales and market share across each segment it targets.

James H. Sterling

James H. Sterling

Environmental Science & Climate Journalist
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James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.