When Is an Objective Measurable?

Measurable objectives are specific statements expressing the desired qualities of key services; and the expected results of the services/experience.

What makes a goal or objective measurable?

The goal is achieved through the project objectives and activities. Objectives are the specific steps that lead to the successful completion of the project goals. Completion of objectives result in specific, measurable outcomes that directly contribute to the achievement of the project goals.

Can objectives be measured?

The objective can be measured in increments, with descriptions such as, “We came within 10 percent of meeting our objective.”