When Is Quota Sampling?

Quota sampling is used when the company is short of time or the budget of the person who is researching on the topic is limited. Quota sampling can also be used at times when detailed accuracy is not important.

When should quota sampling be used?

Quota sampling is useful when the time frame to conduct a survey is limited, the research budget is very tight, or survey accuracy is not the priority. For example, job interviewers with a limited time frame to hire specific types of individuals can use quota sampling.

How do we use quota sampling?

Quota sampling is where you take a very tailored sample that's in proportion to some characteristic or trait of a population. For example, you could divide a population by the state they live in, income or education level, or sex.

Chloe Bennett

Chloe Bennett

Culture, Media & Entertainment Columnist

Chloe Bennett explores the intersection of pop culture, streaming entertainment, digital trends, and contemporary lifestyle. Her weekly commentary reaches thousands of culture enthusiasts.