When Soliciting a Donation?

In simple terms, soliciting is asking for a donation. Asking for donations can take many forms and include hosting fundraising events, mailing appeal letters, making phone calls, and sending emails. Many organizations solicit donations on their websites through “Donate Now” buttons.

What do you say when soliciting donations?

Instead, choose words like partner, give, and support. "Donate" gives the impression that you only want (or need) their money. Words like "support" and "partner," followed by the name of your cause or campaign, can increase your donations significantly because they invite people into a relationship.

What is fundraising solicitation?

Essentially, any fundraising overture made toward a person individually, a group of people, or to the public at large, that asks for a donation is considered a solicitation. ... It may be a written solicitation if we're talking about a direct mail campaign.

James H. Sterling

James H. Sterling

Environmental Science & Climate Journalist

James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.