When to Use Distributor?

Distributors deal with retail clients on a regular basis, and those retail clients sell to your end users. If you want to do market research on a current product or get input on new ideas on which you are working, a distributor can collect that information for you directly from your end users.

Why would a company use a distributor?

Distributors play a vital role in smoothly connecting manufacturers and customers. They can expedite response times, enhance a company's reach, and even create value-added packages that complement a company's product offering or scope.

How would you decide whether to use an agent or a distributor?

Essentially, the difference is one of product ownership. While a commission/sales/trade agent sells product on your behalf that you continue to own and invoice the ultimate customer for, distributors take ownership of the product and sell on to their own customers.