When Was Asics Founded?

Asics is a Japanese multinational corporation which produces sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Sound mind in a sound body".

What was ASICS called before?

ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Founder Kihachiro Onitsuka began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan.

What does ASICS stand for?

Kihachiro Onitsuka Founds Onitsuka Co., Ltd.

with four employees and a capitalization of 300,000 yen. Later, the company name is changed to ASICS, an acronym for the Latin expression "Anima Sana In Corpore Sano" ("You should pray for a healthy mind in a healthy body"), a quote from the Roman satirist Juvenal.