When Was Pb Max Discontinued?

The PB Max was essentially a cookie topped with peanut butter and oats, enveloped in milk chocolate. It was extremely popular, and estimated to have brought in $50 million during its short tenure in the '90s. They were rolled out in 1990 and were gone by '94.

Why did they discontinue PB Max?

According to former Mars executive Alfred Poe, PB Max was discontinued due to the Mars family's distaste for peanut butter, despite $50 million in sales.

Does PB Max still exist?

PBMAX has been discontinued and is no longer made. It has often been said that for some reason Mars did not like peanut butter very much.