When Was Spiked Seltzer Invented?

New hard seltzer SKU launches in the US were dominated by fruit-flavoured ingredients, especially lemon and other citrus flavours. Brewer Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut, and brewed the first commercial batch of hard seltzer in November, 2013.

When did spiked Seltzer start?

Nick Shields developed the beverage branding and style with Spiked Seltzer, in Westport, Connecticut, brewing the first commercial batches in November 2013. The category saw a spike in popularity around 2018–2019 in the U.S. As of 2019, in the U.S. the most popular brand is White Claw.

Which spiked Seltzer came out first?

In 1993, Coors Brewing Company put out an alcoholic seltzer-like drink called Zima. It was initially popular, selling 1.3 million barrels in 1994, but sales fell to just around 400,000 barrels within a few years.

Sarah Jenkins

Sarah Jenkins

Senior Technology Editor & AI Specialist

Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.