When Was Waterproof Mascara Invented?

In 1956, Jean Cocteau called the"Empress of Cosmetics" launched the Mascara Matic, defining the form and use of modern"automatic" mascaras. In 1964, the waterproof formula was adapted to combine these two inventions: a waterproof mascara and automatic packaging. Longlash waterproof mascara was born.

When did waterproof mascara come out?

1930s. In 1933, a "permanent" mascara called Lash Lure kills one woman and blinds more than a dozen others. This spurs the passage of the Food, Drug, and Cosmetic Act, which gives the FDA loose oversight to ensure the safety of personal care products. Then, in 1938, the first waterproof mascara hits the market.

When did mascara originate?

Since it was invented in the 19th century by Eugène Rimmel, who used a bulk made of petroleum jelly, mascara has been evolving and transforming almost constantly. In 1923 appears the cake mascara, sold for the first time with a brush as applicator.