When Were Hard Seltzers Invented?

Nick Shields developed the beverage branding and style with Spiked Seltzer, in Westport, Connecticut, brewing the first commercial batches in November 2013. The category saw a spike in popularity around 2018–2019 in the U.S.

When was the first hard seltzer released?

In 1993, Coors Brewing Company put out an alcoholic seltzer-like drink called Zima. It was initially popular, selling 1.3 million barrels in 1994, but sales fell to just around 400,000 barrels within a few years.

When did white claw come out?

White Claw Hard Seltzer is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in many different flavors.

Sophia Al-Mansoor

Sophia Al-Mansoor

Global Business & E-Commerce Reporter

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.