Where Did the Saying Just Do It Come from?

The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore's last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 ...

Who coined the phrase just do it?

The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore's last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 ...

How did Nike get the slogan Just Do It?

There is a slogan behind every big brand such as Nike. The Nike's “Just Do It” slogan is based on a murderer's last words. ... The idea behind the slogan came from a convict facing a firing squad. Back in 1988, Wieden was struggling to come up with a line that would go viral.