Where Is Full Line Forcing?

When the retailer's opportunity cost of shelf space is known, full-line forcing, brand discounts, and maximum resale price maintenance are sufficient to achieve the monopolist manufacturer's first best profit.

Is full line forcing illegal?

Sometime illegal stance of Producer or supplier insistence that a dealer carry a full product line range. Not considered illegal if business need reason is legitimate .

Which of the following is an example of full line forcing?

For example, an oil company might require a filling station contracted to sell its petrol also to sell its brands of lubricants, anti-freeze and other motoring accessories. The practice of full-line forcing may help the supplier increase his total sales and reinforce brand loyalty.