Where Is Insertion Order?

Insertion order is an agreement containing the details of the inventory to ensure the ad proposal is processed. It guarantees that the advertiser can run ads on the publisher's inventory. It is the last step in the inventory selling process issued by advertiser, agency, or publisher also known as io marketing.

What is insertion order?

An insertion order is a contract between an advertiser or advertising agency and a publisher to run an advertising campaign in print or online.

What is Io in agreement?

The IO contract, which stands for Insertion Order is the final step in the ad proposal process, the IO contract represents a commitment from an advertiser to run a campaign with a publisher or partner.