Where Is the Apprentice Boardroom?

Contrary to the many shots of the London skyline sprinkled throughout the episode, The Apprentice's boardroom isn't actually in Canary Wharf. It's not even filmed in Lord Sugar's actual HQ in Brentwood, Essex. Instead, boardroom shoots take place in a studio by West Acton (just round the corner from the Bridge café).

Where is Sir Alan Sugar's boardroom?

You'd be forgiven for thinking that Lord Sugar's boardroom is located in Canary Wharf, if the swooping helicopter establishing shots of the London skyline are anything to go by. But in reality, Sugar's company headquarters are actually located in Brentwood, Essex.

Where do they film The Apprentice?

Although the show uses footage taken by its film crew for most of the episode shown, aerial footage of various buildings in London is used on The Apprentice, mainly to acts as small links between scenes and as part of the show's opening credits, and have included shots of the Square Mile and Canary Wharf financial ...