Where to Plant Callicarpa?

Grow in full sun or light shade; but for optimum berry production, a sunny location is best.

How do you take care of Callicarpa?

Grow callicarpa in moist but well-drained, neutral to acidic soil in full sun to partial shade. Mulch annually with well-rotted compost or manure and lightly prune in spring.

Can beautyberry grow in shade?

Growth Rate /Growing Conditions

The ideal soil is fertile, loose and well drained, although beautyberry will tolerate most soil conditions. Plants grow naturally in light to moderate shade, but can be planted in full sun for maximum flowering and berry production when adequate moisture is available.