Who Are Marketers and Prospects?

A Marketer is someone who seeks a response (attention, a purchase, a vote, a donation) from another party, called the Prospect. If two parties are seeking to sell something to each other, we call them both marketers.

Who are the marketers?

A marketer is an individual who is responsible for creating an involvement chain between the customer and the product or service offered by the company. This involvement is garnered by maintaining huge stocks of goods for supply or properly advertising the product to invite huge sales.

Who are prospects in marketing?

Marketing prospects are those contacts who might become leads – in other words, 'prospective' leads. An example is an email list. Before any action has been taken, all contacts are prospective leads. They will become leads proper when they have confirmed their interest.