Who Buys Volvos
What Demographic Buys Volvo? Demographic Statistics Reveal That the Average S60 Buyer Is 45 Year's Old, Has a Household Income of More Than $100,000, and Is...
What demographic buys Volvo?
Demographic statistics reveal that the average S60 buyer is 45 years old, has a household income of more than $100,000, and is slightly more likely to be a woman. Clearly, this is a smart, conservative market, one that is less prone to mid-life crises, and which can afford to buy any car it wants from the category.
Who is the target market for Volvo?
Target Audience: The target was young, tech-savvy luxury car buyers who wanted something different than the BMW X5 or Audi Q5, and didn’t currently have Volvo in their consideration set. This new audience was difficult for Volvo to reach and inspire, but the new XC90 was a perfect fit for their lifestyle.
Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.
