Who Created the Gucci Logo?

The official Gucci logo hasn't changed much since the 1930s, when one of Gucci's sons recreated his father's mark. Aldo Gucci designed the interlaced double G logo, representing his father's initials. According to Aldo, it also represented the links of a bracelet, demonstrating luxury.

When was the Gucci logo created?

In 1923 the first logo was created, in italics, inspired by the signature of the founder that was quite simple and neutral to which, in 1929, was added a few flutters and putting Guccio's "G" before his surname.

What was the original Gucci logo?

The first Gucci logo, designed by Gucci himself, was a stylized, italicized version of his signature. Then, in 1929, he iterated upon it by adding a capital “G” for Guccio ahead of his last name. This logo would continue on in the brand's visual rolodex, appearing on designs through to the Frida Giannini years.