Who Do Search Ad Extensions Matter?

Providing relevant ad extensions encourages users to make more informed decisions and take action. Using ad extensions that make sense increases the likelihood of matching a user's moment and addressing their signals. As a result, your ads will be more relevant and draw higher engagement.

Why would you use search ad extensions?

By adding more content to your ad, extensions give your ad greater visibility on the search results page. This means you tend to get more value from your ad. Extensions often increase your total number of clicks and can give people additional interactive ways of reaching you, such as through maps or calls.

Should I use ad extensions?

By adding more content to your ad, extensions give your ad greater visibility on the search results page. This means you tend to get more value from your ad. Extensions often increase your total number of clicks and can give people additional interactive ways of reaching you, such as through maps or calls.