Who Introduced Conspicuous Consumption?

Understanding Conspicuous Consumption
The term was coined by American economist and sociologist Thorstein Veblen in his 1889 book, The Theory of the Leisure Class. This type of consumption was considered a product of the developing middle class during the 19th and 20th centuries.

What is Veblen's theory of conspicuous consumption?

According to Veblen's theory, people consume conspicuously for two main reasons – to be recognized by their peers and to achieve a higher social status in society. ... According to this theory, an individual will choose products that improve their status in society rather than satisfy their personal needs.

When was conspicuous consumption written?

Conspicuous consumption is a term introduced by the Norwegian-American economist and sociologist Thorstein Veblen in his book “The Theory of the Leisure Class” published in 1899.

Sophia Al-Mansoor

Sophia Al-Mansoor

Global Business & E-Commerce Reporter

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.