Who Is Nudge Based on?
Nudge Theory Is Credited Mainly to American Academics Richard H Thaler and Cass R Sunstein. They Built Much of Their Theory on the 'Heuristics' Work of...
Nudge theory is credited mainly to American academics Richard H Thaler and Cass R Sunstein. They built much of their theory on the 'heuristics' work of Israeli-American psychologists Daniel Kahneman and Amos Tversky, which first emerged in the 1970s in psychological journals.
Who came up with the nudge theory?
This theory was developed in 2008 by economist Richard Thaler. He reasons that the concept of “nudging” means helping people have more self-control to take decisions, especially in regard to their finances.
Where does nudge theory come from?
The nudge concept was popularized in the 2008 book Nudge: Improving Decisions About Health, Wealth, and Happiness, by behavioral economist Richard Thaler and legal scholar Cass Sunstein, two American scholars at the University of Chicago. It has influenced British and American politicians.
Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.
