Who Will Acquire Liveramp

On May 14, 2014, Acxiom announced that it had acquired LiveRamp, a data onboarding company, for $310 million.

Is LiveRamp owned by Acxiom?

Acxiom reacted by selling of its databases and brandname for $2.3 billion, rebranding to Liveramp, and positioning itself as a data exchange standard between large data marketplaces.

What is LiveRamp data marketplace?

The LiveRamp Data Marketplace is a next generation data marketplace. The Data Marketplace enables buyers and sellers of marketing data to connect and transact cross-channel at a person level. With the Data Marketplace, you can: Manage the permissions for your data usage.

Elena Rostova

Elena Rostova

Lead Health, Wellness & Medical Journalist

Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.

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