Why Are Crisps So Moreish?

Studies have shown that eating salt triggers the release of dopamine, a chemical messenger that controls your brain's pleasure center. Once your brain gets that first reward hit, it starts craving more. (Here are some foods high in sodium that you never realized.)

Can you get addicted to crisps?

Proof that crisps are as addictive as hard drugs: Neuroscientist finds similarities in the brains of snack-lovers and drug-addicts. Britain is a nation of snackers. We spend more than £2.8 billion a year on snack foods – from crisps and nuts to popcorn – eating them on average seven times a week.

Why are Pringles so moreish?

The manufacturers have designed them to be as moreish as possible and they contain a list of ingredients to get your taste buds salivating – mainly fat, salt and sugar – and even if you're not hungry the human brain is made to seek out fat and sugar hence the addictive nature of these crisps.