Why Are Games Costing 70 Now?

By turning games into a live service where players are constantly being hit up to spend more money, they've subtly increased the original price. That's on top of the fact that a plethora of “special edition” releases, which often come with extra content, has made $60 an arbitrary starting point.

Why are new games 70 dollars now?

He commented on how long it's been since games have gone through a price increase, and said that the company thinks consumers are "ready for" $70 games. This is because titles like 2K21 provide "an array of extraordinary experiences [and] lots of replayability," he says.

Are games going to be $70?

Sadly, no. The increase to $70 dollars was the solution in 2010, not 2020. If you wanted to look at a realistic price increase that would bring the price point in line with the development costs and inflation, you'd be looking at $99.99 for a AAA release.