Lacroix Became Trendy Because It Was Easy for It to Be Everywhere. over the Past Decade, Americans Have Done Something That Would Have Once Seemed Downright...
LaCroix became trendy because it was easy for it to be everywhere. Over the past decade, Americans have done something that would have once seemed downright un-American: They've given up soda. And when you're craving a can of pop, LaCroix is a decent substitute. Unlike tap water, it has carbonation and a little flavor.
Why did LaCroix become popular?
The successful execution of the “anti-Perrier” strategy, in all its forms, has been a key factor enabling LaCroix to become one of the top sparkling water brands. Since the early 1990s, LaCroix had been a fairly well-known product in the Midwest United States.
Retail sales of seltzer in the United States more than doubled from 2013 to 2018, Mintel estimated. LaCroix, with its retro label and unique flavors, became an unlikely leader in the seltzer market. The brand has been around for nearly three decades, owned by a relatively small company.
Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.