Why Did Sony Buy Bungee?
A Slice of the Answer Lies in the Comment Made by Sony Interactive Entertainment (Sie), “Bungie Purchase Will Give Sie Access to Its Live Game Services and...
A slice of the answer lies in the comment made by Sony Interactive Entertainment (SIE), “Bungie purchase will give SIE access to its live game services and technology expertise, allowing SIE to reach billions of players”. Unlike Microsoft, Sony is a multimedia giant with its claws on most of the entertainment industry.
Why did Sony buy Bungie?
“The strategic significance of this acquisition lies not only in obtaining the highly successful Destiny franchise, as well as major new IP Bungie is currently developing, but also incorporating into the Sony group the expertise and technologies Bungie has developed in the live game services space,” Totoki said.Must Read
How much did Sony buy bungee for?
Try refreshing the page. This week, Sony got into the acquisition game by purchasing Destiny 2 developer Bungie for $3.6 billion. It's not as much as Microsoft's $7.5 billion purchase of Bethesda, and barely a fraction of their $70 billion purchase of Activision Blizzard last month.
Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.
