Why Do I Endlessly Scroll?

Read, scroll, click. Click, scroll, fall asleep with your phone in your hand… Turns out, there's a good reason for the endless rabbit hole: it's called the dopamine loop. Dopamine is a chemical in our brains that's released after pleasure and reward-seeking behaviors—and it causes us to want them all over again.

How do I stop endlessly scrolling?

Why is endless scrolling addictive?

In sum, the infinite scroll is designed to be addictive. It's designed, through application of the variable-ratio reinforcement schedule and ease of use, to keep you on your phone. But you don't have to give in. You don't have to waste so much time scrolling into oblivion.