Why Is Acronym So Expensive?

It's costly because of the materials and the time it takes to make. It's the crème de la crème of techwear; the undoubted gold-standard. When judging true sustainable fashion, the "less is better" mantra is always a good rule of thumb. As Hugh has said before, ACRONYM is fundamentally about acquiring less stuff.

Is ACRONYM a Japanese brand?

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette.

Who created ACRONYM brand?

ACRNM INTER PARES. ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel.

Chloe Bennett

Chloe Bennett

Culture, Media & Entertainment Columnist

Chloe Bennett explores the intersection of pop culture, streaming entertainment, digital trends, and contemporary lifestyle. Her weekly commentary reaches thousands of culture enthusiasts.