Why Is Alumni Important?

Alumni serve many valuable roles, such as helping to build and grow an institution's brand through word-of-mouth marketing. For instance, positive posts on social media can create buzz and increase application rates. Colleges also rely on alumni to provide mentoring, internships, and career opportunities to students.

Why is it important to engage with alumni?

The idea and act of alumni engagement is important because there are alumni organizations of all kinds that want to serve their members better in this particular area. According to a recent study done by Marketing General Incorporated, 87% of alumni professionals shared they need to improve upon engaging their members.

Why is alumni network important?

Alumni networks turn out to be an especially effective kind of social network. This is in part because people often self-select into undergraduate and graduate programs that have social groups with interests closely aligned to their own, which generates both a higher level of interaction and longer-lived relationships.