Why Is Raffaello So Expensive?

The cost to make an expensive Ferrero Rocher is divided into purchasing ingredients, hiring staff to manufacture the chocolate giving a "golden experience", testers to ensure high quality in taste and spot defects, and finally, marketing and distribution costs which are typically around 11% based on other chocolate.

Is Ferrero Rocher luxury?

In the US, Ferrero Rocher is the No. 4 premium chocolate brand within mass retail says Shalini Stansberry, director of marketing, Ferrero Premium Chocolates USA. In the era of '90s nostalgia and the fervent US immigration debate, Ferrero Rocher is as large a part of my adulthood as it was when I was growing up.

What is so special about Ferrero Rocher?

A unique taste experience of contrasting layers: a whole crunchy hazelnut in the heart, a delicious creamy hazelnut filling, a crisp wafer shell covered with chocolate and gently roasted pieces. And thanks to its inimitable golden wrapper Ferrero Rocher is even more unique and special.