Why Is Tv Viewership Declining?

With the growth of streaming video in the past few years, the ratings of broadcast and now cable TV have been falling. In addition, with the pandemic shutting down production studios, TV networks were unable to schedule as many original scripted programs which typically drive ratings.

Is TV becoming less popular?

According to a report from Bloomberg this week, TV advertising sales fell 7.8 percent to $61.8 billion last year. Per the report, this is the steepest drop outside of a recession in more than 20 years. ... Television ad sales are declining even as global advertising spending grows.

Are TV networks dying?

Cable TV is dying a slow death, and after years of mostly denying that reality, America's major media companies are beginning to hedge their bets and prepare for what comes next. By the numbers: 25 million homes have cut the cord since 2012, and another 25 million are expected to do so by 2025.