Why Juventus Changed Their Logo?

What it will do is to invite new people and new markets in. Juventus could not have strayed more from their traditional logo than the stylized J that they presented today…that is the point! Crests are very traditional, very football, but if you want to expand your brand beyond that, it needs a wider appeal.

When did Juventus change their logo?

Juventus' official emblem has undergone different and small modifications since the 1920s. The previous modification of the Juventus badge took place in 2004, when the emblem of the team changed to a black-and-white oval shield of a type used by Italian ecclesiastics.

Who designed Juventus new logo?

Juventus new club crest was designed by Interbrand, with hopes of successfully mixing tradition with a brand that goes “beyond football”. The football giants have created a crest along with new ways of communication and visual expressions.