Why Merchandising Is Important?

Merchandising is important because: a new look attracts customers; current customers buy more; and it increases impulse sales, the average dollar transaction, seasonal items, the number of products stocked, market share, and customer awareness of product lines.

What is the most important aspect of merchandising?

A typically answer might be that it is the appearance of the product is the most important part of merchandising. Other avenues you could go down could be the placement of the product or the product's location relative to different products.

Is merchandising important in Service Marketing?

Importance of Merchandising Service

Merchandising service is important as it helps in store observations as customer's perception towards a brand is not same as that of a marketer.