Why Snowball Sampling Is Used?

The researchers or management can use snowball sampling, to filter out those people from a population who are most likely to have caused the situation or are witness to the event to gather proof around the event.

How is snowball sampling used in qualitative research?

Qualitative researchers can also use snowball sampling techniques to identify study participants. In snowball sampling, a researcher identifies one or two people they would like to include in their study but then relies on those initial participants to help identify additional study participants.

What is Snowball purposive sampling?

In sociology, "snowball sampling" refers to a non-probability sampling technique (which includes purposive sampling) in which a researcher begins with a small population of known individuals and expands the sample by asking those initial participants to identify others that should participate in the study.

James H. Sterling

James H. Sterling

Environmental Science & Climate Journalist

James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.