Why Trademark a Product Name?

A trademark for your product is the most effective way to ensure that no other company can potentially cut in on your profits by selling similar products or goods with your brand name on them. It safeguards the earning potential of your business.

Should you trademark your product name?

In short, you should always register a trademark for the name of your business. It's the “face” of your company, the first touchpoint for most customers, and the primary way in which you'll be identified.

Why is it important to trademark your brand?

Trademarking is an important step for protecting your brand identity. It will stop competitors from poaching your customers by imitating your brand. It can also offer you some protection if those copycats do something reputation-damaging.