Why Was Scion Discontinued

Scion seemed to have lost the target audience it initially wanted to attract. These youthful customers were perfectly happy buying existing Toyota vehicles. Because of this, it made more sense for the parent company to integrate Scion’s cars into its main lineup. The Scion brand was officially discontinued in 2016.

Will Toyota bring back the Scion?

As of 2021, there is not any new information about Toyota bringing back the Scion brand. They discontinued the brand in 2016, and since then they have moved the best-selling models of the line over to Toyota to keep them available for interested buyers.

Is the Scion brand dead?

The value-oriented brand has given up the ghost, but most of its models will live on with a Toyota badge. Some of Scion’s models will live on as Toyota products starting in the 2017 model year. In a statement, the company acknowledged that Scion would be absorbed into the Toyota brand. …