'Sweet Magnolias' Home Decor - Secrets from Sweet Magnolia Set Designer

If you've watched an episode of Sweet Magnolias on Netflix and found yourself getting dreamy-eyed over Maddie's kitchen tile instead of Coach Cal's smile, well then you've come to the right design-obsessed place. Because we've already tracked down where you can buy the outfits from the show, we're now directing our Nancy Drew-style sleuthing to the show's warm and welcoming set design. You may already know that most of the series is filmed in and around Covington, Georgia, but did you know many of the interiors (including Sullivan's, The Corner Spa, and Maddie's and Dana Sue's houses) are sets built from scratch on a stage? Production Designer Aimee Holmberg and Set Designer Nik Morgan, both of whom actually have a background in—who would have guessed?—the horror genre, spoke to Country Living about why the Southern setting inspires she show's aesthetic, how they scheme up spaces around each character, and where they sourced all that cute decor. (Good news: Much of it's from budget-friendly sources including HomeGoods, Rooms to Go, Etsy, and Spoonflower!)

"Sweet Magnolias is very much a character-driven story and we approached [the design] with the intent of developing the characters' spaces in ways that would further their personal stories in the eyes of the viewer," says Aimee. "We discussed each character at length with our lovely show creator Sheryl Anderson, right down to their hobbies, favorite foods, books and artwork." If you look closely, Aimee notes you can spot hints about each character in the design details. "Clues to Dana Sue’s wild child past can be found featured on her mantel and wall mounted display shelf above," says Aimee. Here's the nitty gritty on all that pretty.

MADDIE'S FEMININE FARMHOUSE

The location used for the exterior shots of Maddie's home is an 1890s farmhouse—"one of the oldest in Covington," notes Aimee. To bring the interior to life, the team embraced a "palette of soft warm neutrals and floral patterns, with punches of more vibrant teals, corals and blues to keep it fresh," says Aimee, as well as a "stylish but effortless mix of newer furniture, antique store finds, and family heirlooms." Set designer Nik Morgan also notes there's a lot to be learned from those layers: "In Maddie’s case, the most important story to tell was that of her family, specifically their past and what their lives had been up until where we find them now. All the photos and trinkets, the different styles of furniture gathered over time to fit her taste and needs, the messes that comes with children and teenagers, the kitchen that most definitely has seen some huge meals and action, all these things were there to show the foundation and home she had built expanded upon—only to have it serve as a reminder that it will never be the same again.”

Get Maddie's Look

Kitchen Tile: Palazzo 12”x12” in Antique Cotto Bloom from Bedrosians (You can find it in a slightly different colorway at Lowe's!)
Green Kitchen Island/Cabinet Paint Color: Sherwin-Williams 6191 Contented
Kitchen Barstools: At Home, find similar here
Kitchen Stove: Lacanche Chagny Classique
Living Room/Family Room Curtains: Catamarca Curtain (family room, find similar here and here) and Gleaming Elora Curtain (living, find similar here and here), both originally from Anthropologie
TV Console: American Heritage Furniture, find similar here and here
Blue Sectional: Rooms To Go
Living Room Tufted Queen Anne Sofa: Vintage; recovered in rose gold shantung, find similar here and here
Original Artwork (Throughout the House): Paintings by Cansu Porsuk (the brilliant artist behind Paula’s magnolia painting), photography by Stephanie Shamban and Semi Sweet Studio (kitchen and living room), botanical watercolors by Torey Wahlstrom (Maddie’s bedroom), embroidery artwork by Meaghan Pauley Nespeca (family room, Maddie’s bedroom and mudroom) and folk art-style bird paintings by Silly Goose Studio (mudroom).