What Is a Graff Diamond?

Graff is a British multinational jeweller based in London. It was founded by British jeweller Laurence Graff in 1960. A vertically integrated company, Graff operations comprise the design, manufacture and retail distribution of jewellery and watches.

How expensive is a Graff diamond?

An Expert's Hands that Recognized its Value

Graff purchased the 24.78-carat emerald-cut fancy intense pink diamond at a Switzerland auction in November 2010 for $46 million. At the time, that was the most amount of money ever spent on a diamond making it officially the most expensive diamond in the world.

Who wears Graff Diamonds?

Graff clients have included Donald Trump, Oprah Winfrey, Larry Ellison, Elizabeth Taylor, and the Sultan of Brunei. He built his business from nothing, after dropping out of school at 14 and scrubbing toilets as a jeweler's apprentice in London's Hatton Garden.

Sophia Al-Mansoor

Sophia Al-Mansoor

Global Business & E-Commerce Reporter

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.