Who Is Downward Communication?

Downward communication is the flow of information and messages from a higher level inside an organization to a lower one. Effective downward communication is crucial to an organization's success.

What is the main purpose of downward communication?

To inform the subordinates: The prime objective of downward communication is to communicate organizational goals, plans, programs, policies, and procedures to the employees. Downward communication also helps the employees to understand their duties and to relate their duties to those of others in the organization.

What are the 5 types of downward communication?

Katz and Kahn's typology breaks downward communication into five distinct types: job instructions, job rationales, procedures and practices, feedback, and indoctrination.